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Directing charitable funds for maximum impact

It’s not unusual to ponder what we will leave behind and how we will be remembered as we approach the equinox of life. Priorities change. And for those whom fortune has favoured, it’s a chance to share the bounty of their hard work to help elevate others whose fate is one of hardship and struggle.

Every year, most Canadians can expect to contend with the full scope of nature’s force. From summer’s scorching heat and stifling humidity to winter’s biting cold and disabling snowfall, the natural elements have a starring role in life’s narrative. And as we age, we come to see how much our own lives are reflected in nature’s temperament.

It is often at life’s equinox – in autumn when the span of time we have lived is greater than that which lies ahead – that we begin to ponder our legacy: what we will leave behind and how we will be remembered. This is a time of changing priorities, and for those whom fortune has favoured, it is an opportunity to share the bounty of their hard work with those whose fate involves more hardship and greater struggle.

When the time comes to act upon one’s altruistic impulses, there are three concerns that arise regarding charitable giving: where to direct funds for the most significant impact; whether to donate locally or internationally; and how to confirm the outcome of a donation.

There aren’t always clear or easy answers. 2cf can bring clarity to some of this confusion.

Here’s how to do it:

  1. Head to your Members Page

  2. Search for the member you want to make a writer

  3. Click on the member’s profile

  4. Click the 3 dot icon ( ⠇) next to the Follow button

  5. Select Set as Writer.


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